At a glance
| Simplifybot | Wati | |
|---|---|---|
| Main focus | AI assistant that answers and books for you | WhatsApp API platform: broadcasts, chatbot builder and team inbox |
| Entry price | Basic: $39 USD/month (≈ 148,200 COP) | Growth plan; price shown by region and billing period |
| Users on the entry plan | 1 (Business: up to 5 for $79) | 3, no additional users (Pro: 5, extra users $24/month) |
| AI | AI assistant included in every plan | AI Co-pilot credits on every plan; Astra AI agents are an add-on priced separately |
| Channels | WhatsApp (official API) and Telegram | WhatsApp, Facebook, Instagram, TikTok and web widget |
| Integrations | Calendly and Shopify on every plan | Shopify tools; HubSpot from Pro; Salesforce on Business |
| Broadcasts | Coming soon (in development) | 15,000 broadcasts/month on Growth, unlimited on Pro |
| Support | Spanish and English | Growth: 24x5 email in English and Portuguese; Pro: 24x7 email and chat |
| Trial | Book a demo | 7-day free trial |
When Simplifybot is the better fit
- You want an AI assistant that answers from your business information, without building flows or buying an AI add-on.
- You want support and onboarding in Spanish, from a team in Colombia.
- You need appointments booked in chat with Calendly, or a Telegram bot.
- You want a clear price in USD with the approximate value in pesos, from $39 a month.
When Wati is the better fit
- Broadcast campaigns are central to your strategy today, including Click-to-WhatsApp ads (Simplifybot campaigns are still in development).
- You want Instagram, Facebook and TikTok messages in the same inbox today.
- You prefer building your own automations with a no-code flow builder, or need CRM integrations like HubSpot or Salesforce.
Pricing
Simplifybot's plans are $39 (Basic) and $79 (Business) a month, with extra conversations at $0.03; see pricing. Wati offers Growth, Pro and Business plans; its pricing page shows the price for your region and billing period (monthly, quarterly or annual, with up to about 25% off annually), so we don't quote a single figure here. Wati states there is no setup fee for the WhatsApp API, and message charges follow its rate card. On both tools, Meta's per-message fees apply when they're due.
AI
On Simplifybot, AI answering your customers is the product, included on every plan. Wati includes AI Co-pilot credits on each plan (250 on Growth, 500 on Pro, 1,500 on Business) and offers Astra AI agents for web, WhatsApp and voice as a separately priced add-on, according to its pricing page.
Our take
Both run on the official WhatsApp Business API. Wati is a strong choice for marketing teams that live on broadcasts and want many channels. Simplifybot is the simpler choice if you want an AI assistant answering customers in Spanish from day one, with a published price that includes the AI. Compare more options in best WhatsApp chatbot platforms.
Sources
Information checked on October 20, 2026. Vendors change their plans often; confirm on their sites before buying. Wati is a trademark of its respective owner.
Frequently asked questions
How much does Wati cost compared to Simplifybot?
Simplifybot publishes fixed prices: $39 and $79 USD a month. Wati shows its Growth, Pro and Business prices according to your region and billing period, so check its pricing page for your country.
Does Wati include an AI assistant?
Wati includes AI Co-pilot credits on every plan, and its Astra AI agents are an add-on priced separately. Simplifybot's AI assistant is included on every plan.
Which one offers support in Spanish?
Simplifybot supports customers in Spanish and English. Wati's pricing page lists email support in English and Portuguese on Growth and 24x7 email and chat support on Pro.